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In charge of 3D Props Design
of the CG production of the video.
CLOSE UP - PRODUCT LAUNCH CAMPAIGN
“2017 Re-push” Relaunch of the BLANC EXPERT CUSHION HIGH COVERAGE
foundation Lancôme China with the Chinese Movie Star Zhou Dongyu.
Amidst the booming launch of long-wear make-up cushions, Lancôme
aimed to promote their new all-day full and fresh coverage cushion.
All the scenes has been shot in studio at Beijing in one single day, all environments and background are CG reconstitution.
I collaborated with the Director, Stylist from Vogue Magazine, Hair and Make-up artists to define the whole look and feel of the video. I also was in charge of the casting.
On the set, I worked closely with the Director of Photography in order to obtain a lighting in line with the strong visual identity that we aimed for. I also worked with the producer to optimized the shots for the post-production pipeline.
The next step was then to perfectly integrate our scenes in a "CG Paris". I was in charge of the post-production along the workflow from the editing, integration, color corrections, retouches and sound design.
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